Carnival Harvard Case - 1548 Words

Alicia Trezza Zak Jones Carnival Cruise Lines 1. Conduct a SWOT analysis for Carnival: what are its strengths, weaknesses, opportunities and threats? In doing so, please evaluate its major competitors. Strengths - Carnival has 75 ships in its fleet and is continuing to brand the company as the â€Å"fun ships† - There are large barriers of entry into the cruise businesses. Ships are extremely costly and time consuming to build. - Carnival cruises provide a vacation that includes all activities, food, beverages and transportation to multiple destinations in one low price, appealing the budget friendly cruisers. - Carnival builds it ships specifically for entertainment and fun, the most important factors people are looking for when†¦show more content†¦With a variety of activities from rock climbing, pools, and casinos, Carnival trips have activities for everyone. Additionally, Carnival recognized the shift in cruise demographics from the start. In the 1970s, cruisers were generally older, however, there was a growing trend of young singles and young families taking cruises. Carnival developed cruises from the start with these new customers in mind. 3. In a succinct manner, state Carnivals value proposition? Carnival’s value proposition was to be a cheaper alternative to land vacations at all inclusive resorts while providing a variety of activities and destinations in one trip. Carnival was the â€Å"fun ship†, providing contemporary vacationing to first-time and repeat cruisers. Because customer retention is low, Carnival uses a more traditional style of marketing, focusing on the short-term customer. Each brand under the Carnival umbrella remained independent, especially in respect to sales and marketing. This encourages the sister brands to remain competitive with one another and market their unique value propositions. However, the brands worked together to drive synergies and economies of scale. 4. Currently Carnival is utilizing a mass marketing strategy. If they were to change tactics and implement a segmentation strategy, which segments should they focus on and why? What would you recommend they do: stick with the mass marketing strategy or switch to a segmentation strategy? If CarnivalShow MoreRelatedInfluence Of A Life By Richard Connell And Edgar Allan Poe1600 Words   |  7 PagesThe Influence of a Life Richard Connell and Edgar Allan Poe, two of the most famous authors at the time, are recognize by the different types of literature they wrote. Several of these pieces are still popular today. In many cases the life of the author can impact the different themes, or the techniques they use in their stories. Richard Connell’s and Edgar Allan Poe’s backgrounds reflects in the writing techniques they used to captivate their audience. 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Dimensions Of Negotiation Free Essays

Negotiation has been an intensely studied and researched topic in the fields of business, politics and psychology since past many years. The importance of negotiation stems from the fact that it is an inter-personal process of communication that involves the principle of direct approach to individuals. With increasing recognition of communication as a premier engaging strategy in conflict resolution and ensuring smooth organizational affairs, a critical parameter for success and growth in today’s environment, negotiation has gained considerable emphasis and focus. We will write a custom essay sample on Dimensions Of Negotiation or any similar topic only for you Order Now Although negotiation is a part of communication strategy, today it has emerged as an independent communication system with its own processes and life cycle. The major dimension of negotiation include, negotiation as a process of conflict management, negotiation as a inter-personal process, architecting the process of negotiation, and third party negotiation. Among these , the two major dimensions of negotiation are conflict management and third party intervention. Negotiation and conflict management . Negotiation, as a part of managing conflict, requires interested parties to trade proposals for settlement that include, out of court settlements, business contracts, collective bargaining contract etc (Womack, 1990, 32). As Womack further elaborates, generally the process of negotiation proceeds through motives that are both competitive and cooperative. The approach of communication in the entire process of negotiation is concerned with the messages that are transferred among negotiators and the concerned parties. Communication intervenes in the process of negotiation through its both verbal and nonverbal forms and constitutes the entire base on which the goals and terms of the bargain are negotiated. Communication plays the central role in not only developing the relationship among the parties in conflict, but also in determining its direction. It is also central in every form of bargaining process, whether the bargaining is done for organizational form of conflict management, involves conflict resolution, negotiation on legal agreements or for negotiation in inter-group an intra group conflict. The entire role of communication in negotiation processes and strategies is quite vast and it ranges from defining the conflict issues, selection and implementation of strategies to presenting and defending the viable alternatives and finally helping in reaching on a solution (Womack, 1990, 35). In several studies on communication research, especially those involving game theory, communication was not considered central to the process of negotiation. Experiments showed that even when bargainers and negotiators resorted to communication, it was more for threatening than cooperating and collaborating. Womack quotes Deutsch (1969) to inform that back in 60s communication was considered as an unreliable approach in settling conflicts through negotiations. Moreover, there were fears that poor communication forms could result in misinformation, errors and possible negative outcomes. There was an additional perception that owing to competitive natures of negotiations, effective and open channels of communication were not possible. Some of these findings hold valid in disputes, particularly that are distributive in nature and concern with business and marketing segment, it has been nonetheless observed that where the goal is to achieve integrated goals, a problem solving approach works in excellent way. Womack (1990) further cites Lewicki, Weiss and Lewin, (1988), Fisher and Uri (1981), Lewicki and Litterer (1985) and Walton and Mckersie (1965) to state that negotiator resort to using multiple formal and informal communication channels to redefine the issues, present analysis of causes that offer difficulties in resolving the conflict and finally, through sharing of information and assessment of needs, help to identify the complete range of possible alternatives and solutions that are acceptable to mutual interests and needs of each party in the deal. These approaches lead to negotiation strategies that involve greater participation by conflicting parties, positively contributing to the increased chances of success in reaching settlement through more alternate solution. Some of the communication strategies adopted during negotiations on the group and organization levels in managing conflict include use of fantasy themes, interpretive themes, and stories and rituals that provide scapegoats to the involved parties and give them external reasons to come out with excuses, reasons and justifications to accommodate each other’s behavior, thereby preventing the chances of negotiations being stalled (Womack, 42). It is of first importance that a mediator should present a completely neutral and unbiased image before the conflicting parties to win their confidence and trust in the ability of mediator to help in achieving possible outcome in conflict. The communication skills of mediators should present them as individuals free of gender, racial or ethnic biases. Along with this, successful mediation also requires listening skills on part of the mediator. It helps mediator to understand the current position of each party in the conflict as well inspire them with confidence in the neutrality of the mediator. How to cite Dimensions Of Negotiation, Papers

Short Story Welcome Home Essay Example For Students

Short Story: Welcome Home Essay John buzzed on my apartment-door. My heart was pounding out of my chest, my knees felt as it they were going to buckle, and I was shaking as I opened the door. I had a mad, mad, mad crush on this guy. He was, for lack of a better word, well favored. The second he got my hallway, he put my face in his hands and kissed me passionately and deeply. I looked into those deep ocean blue eyes. They were a-fire with passion. His face of sharp contours, it looked as his face were sculpted and pared to perfection. For not to mention his tousled black hair, which was thick and curly and his strong hands, held in mine as he stared deep into my eyes. I momentarily lost my breath. I couldnt help but blush. I couldnt take my eyes off him. Barbershop was the word I thought off when he came in to the room. He smelled so manly. His warm and beautiful body hugged me. I was the luckiest girl in the world. I wanted to be even luckier. I wanted to stay with him every day and every hour. My dream and my hope was that he thought the same. But did he, really? How could I be sure? I couldnt quite understand why he chose me. I was just me. Not good-looking, Small eyes, just like a Japanese but 100% Norwegian. I had a pear shaped body. And I wasnt funny at all. But I had to do this. I couldn  ´t live like this anymore. My heart was pounding out of control. When I was with John I felt alive. What a confident. The man I met at the petrol station two years ago. He saw that I hadnt money for gas, so he helped me, the well built man in slim fit jeans and a black hoodie. He became mine, a least that was what I hoped for  ¦ My nerves were out of control. It was a strange feeling to be nervous. I always had control. I knew everything, and I absolutely knew what people thought about me. But John had always been a kind of mystery. He didn  ´t say that much. I pinched my arm, while I was staring at Johns beautiful deep ocean blue eyes. I couldn  ´t get enough of them. They are really beautiful. I had to ask him now. This was the right moment. As I opened my mouth, I heard DINK DUNK PUNK DINK DUNK DINK PUNK  . I couldn  ´t believe it. What was happening?! Right now, at 6:30 pm, I heard birds. Birds peeped too much in the mornings; they always tried to make me wake me up. I just rolled over and covered my head with my red blanket. After a while I forced myself to get up. The gorgeous sun rose in its rightful place in the blue sky. I moaned and walked towards the kitchen to make some coffee. On the wall there hung a sign; welcome home  . At that moment I remembered my dream. It wasnt reality. My wonderboy whom I was supposed to propose to, was not here; he wasn  ´t even real. This was my reality. My home. Alone. Perhaps I should go to the petrol station. With my car  ¦ With no money  ¦